Relationship Marketing

Relationship Marketing
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459
By:"Thorsten Hennig-Thurau"
"Business & Economics"
Published on 2000-01-24 by Springer Science & Business Media

The first part of this book deals with the fundamental elements of \u003cb\u003erelationship\u003c/b\u003e \u003cbr\u003e\nmarketing. It is therefore intended to serve as a foundation and conceptual \u003cbr\u003e\nframework for the more specialized contributions presented in later parts. In the \u003cbr\u003e\nfirst ...

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The new focus of marketing is to shift away from transactional marketing and towards relationship marketing. Companies are realizing the economic value of stable, long term customer relationships based on a high degree of customer satisfaction, trust commitment and loyalty. The authors provide examples of successful relationship marketing in practice and give an overview of the fundamentals.

This Book was ranked 13 by Google Books for keyword relationship.

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