Relationship Marketing in Professional Services

Relationship Marketing in Professional Services
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By:"Aino Halinen"
"Business & Economics"
Published on 2012-11-12 by Routledge

In this study, I concentrate on this neglected research area by investigating the \u003cbr\u003e\ndevelopment of business \u003cb\u003erelationships\u003c/b\u003e in one specific professional business \u003cbr\u003e\nservice sector, namely advertising. A number of empirical studies have shown \u003cbr\u003e\nthat ...

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Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.

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